When time, energy, or focus is stretched thin, staying visible in business can feel like a hard slog. In this episode, Mel Daniels shares what helped her stay present in her business by doing less, more intentionally. 

She introduces how to reimagine existing content instead of starting from scratch every time, and how this fits with the concept of Minimum Viable Content (MVC) which is the smallest amount of content that still feels aligned and purposeful. 

In this episode, Mel explores: 

• What Minimum Viable Content (MVC) looks like in practice 

• The myth of always needing to create original content 

• How reimagining content saves time and builds momentum 

• Practical examples from her own business 

• How AI can support content creation without replacing your voice 

• Reflective questions to realign your content strategy with your goals 

Episode Breakdown 

00:00 Moving the needle when resources are limited 

00:37 Welcome to the Powerful Content Podcast 

02:06 Embracing Minimum Viable Content 

03:06 The myth of original content 

05:41 Benefits of reimagining content 

06:54 Practical examples of content reimagination 

11:08 Leveraging AI to support content creation 

12:50 A refresher on the 4Ps of content creation 

14:18 Reflective questions to realign your content 

15:14 Special Kajabi offer and final thoughts 

16:56 Ways to work with Mel  

Links mentioned in this podcast 

• Kajabi Promo – 3 months for US$99 

If you enjoyed listening to this episode, then you’ll also love: 

• Episode 166 – Why I pressed paused on my full-time business (and what happened next) 


• Episode 167 - How MVC saved my sanity (and my business) 

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Ready to work with me? 

• Buy my book The Power of Content 

• Join my membership The Content Effect 

• Work with me 1:1 with The Content Accelerator 

• Join my free Facebook Group The Content Project 

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