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You know you need to build an email list, but how can you do it in a simple, easy and aligned way that attracts the right people, not all the people? 

In this episode of The Powerful Content Podcast, Mel Daniels explores how to build an aligned and engaged email list — one that feels like a natural extension of genuine connection. 

Mel shares how the Subscribe stage of the client journey is about more than simply growing a list. It’s about extending intentional invitations that attract the right people who are genuinely ready to take the next step. She walks listeners through how to create lead magnets that are simple, actionable, and deliver quick wins, while also setting the stage for deeper trust and momentum. 

Throughout the episode, Mel highlights the importance of treating your email list as your home base - a space that belongs to you, where you can nurture relationships, share insights, and make a lasting impact. She also uncovers some of the most common mistakes business owners make at this stage and shares practical ways to avoid them. 

You’ll walk away from this episode with clarity on how to build a subscriber experience that feels natural, connected, and completely aligned with who you are and how you want to show up in business. 

Episode Breakdown 

00:00 Introduction: Building an aligned email list 

00:56 Welcome to The Powerful Content Podcast 

02:14 Client journey series: subscribe stage 

04:30 The importance of intentional invitations 

05:47 Creating effective lead magnets 

09:19 Common mistakes in the subscribe stage 

11:40 Reflecting on your subscribe process 

12:55 Conclusion and next steps 

13:59 Outro: Ways to work with mel 

Links mentioned in this podcast 

• The Content Effect 

If you enjoyed listening to this episode, then you’ll also love: 

• Episode 185 – Ditch the sales funnels to create content that feels good 

• Episode 186 - Creating genuine relationships with content that connects 

Loved the episode? Leave a review! 

Ready to work with me? 

• Buy my book The Power of Content 

• Join my membership The Content Effect 

• Work with me 1:1 with The Content Accelerator 

• Join my free Facebook Group The Content Project 

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