In this episode of the  To The Root Podcast, Robyn Spangler R.D. interviews Caitlin Johnson, a registered dietitian who specializes in helping women with PCOS get pregnant. Caitlin shares her journey, detailing her personal experiences with PCOS, the challenges she faced in conventional healthcare, and her transition into entrepreneurship. She talks about her shift from traditional one-on-one services to building a successful business that includes digital courses, membership sites, and a supplement line. We also dive into her strategies for balancing family life with her business, her approach to pricing, and her use of SEO and content creation to diversify her income. Lastly, we explore her decision to develop an app and how it has impacted her business, as well as her move away from selling courses. In this episode, she reflects on the lessons learned from launching supplements and the importance of aligning her work with her personal values. 

Highlights:

• How Caitlin expanded her business by transitioning from one-on-one client work to offering online courses and memberships.
• Strategies for creating a business that supports personal life, particularly for mothers.
• The impact of raising prices and developing scalable products on Caitlin's revenue growth.
• Caitlin’s approach to engaging her audience through new initiatives, such as developing an app.
• The app’s performance and the tactics Caitlin uses to convert free users into paying customers.
• The role of hiring and investing in oneself to effectively scale a business.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with  Caitlin

Website:https://pcosfertilitynutrition.com
Instagram: @pcosfertilitynutrition