Diversifying Nonprofit Revenue Streams Through Mid-Level and Major Gifts
Update: 2025-08-05
Description
Jeff Schreifels of Veritus Group discusses trends and strategies for mid-level and major gift fundraising.
Key Takeaways:
- Mid-level giving (typically $1,000-$9,999) is a growing focus, bridging small donors to major gifts
- Nonprofits should diversify revenue streams, especially those reliant on government/corporate funding
- AI can boost efficiency in fundraising, freeing up time for relationship-building
- Restructuring development teams for better alignment with donor needs is crucial
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