Donor Engagement Strategies: Erin Straza
Description
Erin Straza explains the difference between basic fundraising tactics and a true donor-engagement strategy, emphasizing that nonprofits often exhaust themselves with endless low-ROI tasks—especially social media—without first defining their “why” or mapping donor journeys. She stresses that strategic messaging, clarity of purpose, and relationship-building yield far stronger returns than disconnected tactical scrambles. Key takeaways include:
Shift staff time away from low-impact busywork, build a donor-journey framework that can be used year after year
Focus on personalized communication especially for high-capacity and high-passion donors
Use strategy to reduce burnout and turnover by creating clarity and coherence in development work.
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