Purpose Instead of Pressure, with Morgan Teel
Update: 2025-09-23
Description
Morgan Teel of Dance Waterloo visits the Snapcast to discuss social media strategies for small nonprofits, focusing on Dance Waterloo's approach.
Key Takeaways
- Dance Waterloo prioritizes meaningful engagement over frequent social media posting, focusing on word-of-mouth marketing (89% trust from friends/family recommendations).
- Email list growth and strategic, purpose-driven social media use have been successful for the organization.
- Audience engagement through innovative performance formats (e.g., Spelling Bee) has led to increased attendance and community involvement.
- Disengaging from constant social media doesn't mean ignoring it; strategic, intentional use is key for small.
- The difference between audience growth vs. audience depth.
- Alternative ways to engage: Email lists, word of mouth, hotel/apartment collabs, SMS, and print.
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