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Can strategic planning and empathy transform chaos into order?

In this episode, Tim Conrad introduces Michele Toma, an information officer with expertise in research, analytics, and crisis communication strategies.

They recount their experiences during the devastating 2023 British Columbia wildfire season, highlighting the importance of humanity, empathy, and meticulous documentation in managing crises.

Michele shares her insights on strategic planning, stakeholder relations, and the critical role of business continuity plans.

Their discussion underscores how turning negative feedback into opportunities for improvement can significantly enhance crisis response and communication efforts.

Listen For:
06:47 - Documentation and Accountability
15:04 - Empathy in Crisis Management
20:08 - Business Continuity Planning Essentials
27:54 - Turning Negatives into Opportunities

See the graphics and documents discussed in this episode
Documents and images

Guest: Michele Toma
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