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When wildfires rage, clear communication is the ultimate firebreak.

In this episode, Tim Conrad sits down with Mike Lupien, a public relations expert, to discuss his experiences during the 2023 British Columbia wildfire season and the infamous 2016 Fort McMurray fire.

Mike shares his insights on crisis communication strategies, the development of essential reentry guides, and the intricate dynamics within an Emergency Operations Center (EOC).

Mike emphasizes the critical role of communication in managing public perception and facilitating recovery efforts.

Listen For:
02:39 - Fort McMurray Fire Insights
07:01 - Evacuee Challenges
13:18 - Reentry Logistics
21:13 - Recovery Communications Planning

See the graphics and documents discussed in this episode
Documents and images

Guest: Mike Lupien, APR
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