Domino's Loyalty Program Success Story
Update: 2025-05-02
Description
Domino’s – Piece of the Pie Rewards
Program: Points for every $10 spent; 60 = free pizza
Success Story:
Drove consistent growth in digital orders.
In 2019, even gave points for any pizza purchase (even competitors') for app engagement.
Led to 1M+ app downloads in a month during that campaign.
Lesson: Loyalty combined with bold marketing can grab attention and app installs.
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