1. Title: Enhancing Guest Engagement with Technology

2. Summary: In this episode, Jason from the Hospitality Strategy Lab shares innovative strategies for increasing guest engagement in bars and restaurants. He discusses two main updates that leverage technology: a Wi-Fi customer information collection system and a waitlist management system. These tools aim to build customer databases and improve overall guest experiences.

3. Key Takeaways: 

  - Utilizing free Wi-Fi to collect guest information can enhance customer engagement and build a robust database.

  - Implementing a waitlist management system can streamline the guest experience and reduce waiting times by allowing guests to receive notifications via text.

  - It is crucial to balance marketing outreach with guest preferences, ensuring communications are optional and respectful of their time and space.

4. Timestamped Chapters:

  - 00:00 - 01:01 : Introduction and the idea of using Wi-Fi for guest engagement.

  - 01:02 - 02:09 : Description of the Wi-Fi information collection feature.

  - 02:10 - 03:12 : Introduction of the waitlist management system.

  - 03:13 - 04:11 : Explanation of the text notification process for guests on the waitlist.

  - 04:12 - 05:09 : Discussion on the importance of optional marketing communications.

  - 05:10 - 05:46 : Conclusion emphasizing the goal of enhancing guest experience without overwhelming them.