DiscoverHospitality Strategy Lab with Jason LittrellCold and Brutal Truths about Loyalty in Restaurants
Cold and Brutal Truths about Loyalty in Restaurants

Cold and Brutal Truths about Loyalty in Restaurants

Update: 2025-01-30
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This is a tough one for me. (Zip to the bottom for hard data)






I really feel for the people I hear about closing their restaurants every day. 






The business is RUTHLESS, unrelenting, and always changing.






In my numerous conversations, and discussions on this topic, the subject always comes back to competency and resources.






The less competent you are, the more resources you need.  






If you're well resourced, but incompetent, you can hire talent who knows more than you.






If you're competent but under-resourced, you are racing against the clock.  






After your first 3-6 months, you're not new any more, and you probably don't have enough to weather the storm.






And you get desperate.






Your Team starts to quit for greener pastures, and you're in a tragic downward spiral.






I don't have to tell most of you this. You've probably lived it at least once.






I always hear the same things....






I don't have time.



I don't have money.



Even if I did have the time and money, I don't have the skill.






So....






With this in mind. And having run a failed bar myself...






I think I solved a few problems:






What to say to people.



How to get them back.



How to look really cool on the internet.






Automatically.  






Here's the last 45 days:






 -653 missed calls captured & turned into bookings with AI-powered text back.



 -11K customer contacts managed and reactivated.



 -4.5K emails sent → 2.2K opened → 490 clicked (50%+ open rate!)



-22K website visits (+100% YoY Growth) driven by database reactivation.



-146 new 5-star reviews added in just two months (+62% growth).



-113 positive reviews vs. 33 negative—helping businesses control their online reputation.



-100%+ increase in guest engagement & return visits.






Do you want this for your bar?

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2025-08-1909:16

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Cold and Brutal Truths about Loyalty in Restaurants

Cold and Brutal Truths about Loyalty in Restaurants

Jason Littrell