Welcome to a special bonus episode of the Hospitality Strategy Lab Podcast, hosted by Jason Littrell. In this episode, Jason dives into practical strategies for leveraging AI—specifically ChatGPT—for effective SEO in the hospitality industry. Whether you're a bar or restaurant owner looking to boost your local online presence without breaking the bank, or just curious about how digital tactics can drive more foot traffic, this episode lays out a step-by-step playbook you can implement in minutes.

**[00:00:00 ] – Introduction and Purpose**  

Jason welcomes listeners to the show and explains that this is a bonus episode, focused on a crash course in AI-powered SEO specifically geared toward hospitality businesses.

**[00:00:45 ] – Understanding SEO for Hospitality**  

He explains the fundamentals of SEO (Search Engine Optimization) and why showing up in localized “near me” searches is critical for bars and restaurants.

**[00:01:45 ] – Listicle Strategy for SEO**  

Jason discusses the power of listicles (“top 10s”, “best of”, etc.) for capturing search intent and relevance, highlighting the rise of this content format in search results and consumer media.

**[00:02:20 ] – Using AI (ChatGPT) for Content Creation**  

He outlines his own tactic: using ChatGPT to swiftly generate top-10 lists (for example, “10 Automations Every Bar Needs”) as evergreen, schedule-ready content to boost search engine rankings.

**[00:03:09 ] – Implementation Tips for Operators**  

Jason shares a hands-on, cost-effective hack for creating and scheduling listicle-style content for your business, so you don’t have to pay for pricey SEO agencies.

**[00:04:22 ] – Crafting Effective Prompts and Targeting Long-Tail Keywords**  

He explains how to tailor your ChatGPT prompts for hyper-local and long-tail search terms (e.g., “10 Best Old Fashioneds in the Lower East Side”) to outperform bigger competitors on focused searches.

**[00:06:26 ] – Optimize for What Customers Actually Search**  

Jason stresses the importance of using common, recognizable cocktail or menu item names over branded or esoteric ones, as these are what guests actually search for online.

**[00:07:52 ] – Building Community and Authority with Listicles**  

He recommends tagging friends and neighbors in your lists, encouraging cross-promotion and link building, which increases SEO authority for everyone involved.

**[00:08:24 ] – Supercharge Your Content for SEO**  

Jason gives practical optimization tips: alt tags for images, meta keywords, and even embedding quick videos to further enhance discoverability.

**[00:09:42 ] – Consistency and Long-Term Success**  

He underscores how a simple, 15-minute-per-week content habit can yield strong, consistent ranking results over time, especially for businesses with limited budgets.

**[00:10:25 ] – Final Thoughts and Resources**  

Wrapping up, Jason urges listeners to check out the Hospitality Strategy Lab community for more support and exclusive content.

---

- https://hospitalitystrategylab.com

- https://kmsops.com

- https://jlittrell.com

---

Tune in and get the actionable strategies you need to turn local searches into loyal guests—and transform the way you approach hospitality marketing.