This episode started as a voice note for my friend Cheyenne, who asked a great question: How do I make sure my program doesn’t just become a fan club for me?

If your community is built entirely around you, your time, and your personal brand, you’re going to hit a growth ceiling... and burn out in the process. In this episode, I break down why you shouldn’t build a “fan club” and how to design a community that thrives without you being in the center of every interaction.

You’ll hear:

• Why personal brand–driven communities stall at scale
• How service-based memberships can transition away from being fully founder-led
• Real examples of programs that have successfully replaced the founder in key roles
• Why naming and branding your program matters for future growth
• The role of connection facilitation in building sustainable communities

Whether you’re running a service membership, program, or transformational community product, this episode will help you start thinking about growth beyond you – while keeping members happy and engaged.

Let’s be friends:

• Learn about Cheyenne & The Funnel Method
• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective