The Launch Strategy Behind A 1000+ Member Community
Update: 2025-10-24
Description
This week I’m sharing a behind-the-scenes look at how we recently migrated more than 1,000 members into a new custom Circle app for a client.
If you’re getting ready to launch a new community or move your existing customers onto a new platform, this episode walks you through exactly what to plan for. I share the full list of what we did to make this migration a success — from member interviews and beta testing, to communication plans, onboarding emails, DM automations, and how we used ambassadors to model engagement.
Whether you’re scaling an existing program or adding community to your offer suite, these are the steps that make members excited to log in and stay engaged.
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