Listener Q: Pricing Models and Churn Rates for Memberships
Update: 2025-09-25
Description
Cheyenne asked me two questions: what’s a normal churn rate for a membership, and do I recommend monthly, quarterly, or annual pricing?
In this episode, I walk through how to decide on pricing models based on the transformation your program delivers, why quarterly pricing can sometimes backfire, and what red flags to look for in your retention charts. I also share the churn benchmarks I use with clients and examples of when monthly, annual, or seasonal pricing makes the most sense.
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