Driving Brand Awareness with Customized Partner Content
Update: 2024-11-04
Description
Lee Anne Grant, Chief Growth Officer at Babylist, delves into brand marketing in the baby product industry. Learning from the downfalls of Babies R Us and ByeByeBaby, Babylist took a strategic approach to physical retail. Last summer, they opened a Beverly Hills showroom, partnering with various brands to create engaging brand experiences, propelling Babylist's brand awareness beyond traditional retail metrics. Today, Lee Anne dives into how Babylist leverages customized partner content to drive brand awareness.
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- Lee Anne Grant: Website // LinkedIn // Twitter
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- I Hear Everything: IHearEverything.com // LinkedIn
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