Positioning Your Brand for the Black Consumer Audience

Update: 2024-11-19

Description

Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Building brand affinity with any audience requires a deep understanding of their cultural background and values. Moving beyond stereotypes and preconceived notions, brands must embark on a journey of genuine cultural immersion to connect with their target audiences effectively. Today, Tiyale discusses positioning your brand for the Black consumer audience. Show Notes

Connect With:

Tiyale Hayes: Website // LinkedIn
The Rebrand Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn

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Positioning Your Brand for the Black Consumer Audience

#box-pro-ellipsis-173557963723529{-webkit-line-clamp:2;}Positioning Your Brand for the Black Consumer Audience

Positioning Your Brand for the Black Consumer Audience

Positioning Your Brand for the Black Consumer Audience