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Title: Dual Transformation
Subtitle: How to Reposition Today's Business While Creating the Future
Author: Clark G. Gilbert, Mark W. Johnson, Scott D. Anthony
Narrator: Chris Sorensen
Format: Unabridged
Length: 8 hrs and 26 mins
Language: English
Release date: 11-10-17
Publisher: Recorded Books
Ratings: 5 of 5 out of 4 votes
Genres: Business, Leadership

Publisher's Summary:
Game-changing disruptions will likely unfold on your watch. Be ready.
In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created.
That moment starts with the core dual transformation framework:
Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder.
Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert's firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.

Members Reviews:
Fantastic Guide to Organizational Innovation
Dual Transformation provides immediately actionable insights and a broad array of relevant case examples from varying industries. This book arrives at a time when disruption cycles are shortening and the need to transform legacy businesses while simultaneously creating new ones is more urgent than ever.