DiscoverThe Marketing BlueprintDuolingo – The Language App That Turned Learning Into a Game
Duolingo – The Language App That Turned Learning Into a Game

Duolingo – The Language App That Turned Learning Into a Game

Update: 2025-03-18
Share

Description

How did Duolingo turn language learning into an addictive, billion-dollar business? In this episode of The Marketing Blueprint, we uncover the secrets behind Duolingo’s viral marketing, gamification tactics, and genius monetization strategy. From the relentless Duolingo Owl to the power of streaks, discover how this brand keeps millions engaged daily. But is gamification enough, or does Duolingo risk prioritizing habits over real learning? Tune in to find out!

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Duolingo – The Language App That Turned Learning Into a Game

Duolingo – The Language App That Turned Learning Into a Game

Charu Tripathi