On this episode of the Business of Betting Podcast, Jason is joined by RJ Heller, Co-Founder at BankRoll U.

Hear them discuss:

02:27 - What BankRoll U is and how it works

04:02 - How users at BankRoll U can convert virtual profits into real money

06:00 - The business model and how most users wash out

07:28 - How many bets it takes to pass a level at BankRoll U

08:10 - The niche BankRoll U fills in the betting ecosystem

10:00 - The legal framework BankRoll U operates under

12:59 - How RJ got into the sports betting space

14:59 - Whether BankRoll U teaches users about pricing and odds

17:57 - What it's like being an entrepreneur in Park City

20:53 - Jason’s take on remote work vs. in-person collaboration

25:06 - The creative freedom of running a B2C business

⚡️ Follow BoB on Twitter/X

⚡️ Watch BoB on Youtube

⚡️ Follow Jason on Twitter/X

⚡️ Apply to be a guest here

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.