On this episode of the Business of Betting Podcast, Jeff Edelstein is joined by Casey Hurbis, Chief Marketing Officer of BetMGM, to talk about his path from automotive and mortgage marketing to leading one of the biggest brands in sports betting.

Hear them discuss:

01:00 – Casey’s career journey from Chrysler and Rocket Mortgage to the fast-paced world of gaming

03:00 – The surprising similarities between marketing cars, mortgages, and sportsbooks

05:00 – How BetMGM uses data-driven celebrity partnerships, from Jamie Foxx to Jon Hamm

08:00 – Building a brand rooted in entertainment, trust, and the MGM legacy

11:00 – Differentiating BetMGM in a crowded market through loyalty, experiences, and exclusives

14:00 – Why BetMGM aims to attract an “elevated player” and what “Make It Legendary” really means

17:00 – The growing crossover between sportsbook and iCasino players and how AI personalizes their journeys

22:00 – Marketing within tight regulations and embedding responsible gambling from the start

25:00 – How AI and rapid tech change are transforming marketing faster than ever before

29:00 – What the industry still gets wrong about brand-building and why long-term trust beats short-term promos

⚡️ Follow BoB on Twitter/X

⚡️ Watch BoB on Youtube

⚡️ Apply to be a guest here

---

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Get your first month free: https://optimove.com/businessofbetting