E38: Unlocking Indian Brands' Retention Riddle
Update: 2024-02-15
Description
With 20 years of branding experience and a recent tenure as a fractional CMO, Samriddh brings fearless candor to the table. He challenges conventional wisdom, from critiquing Indian startup culture to scrutinizing VC-backed retention tactics.
- (01:39 ) - 20 Years a Marketer, Brand-Builder, and Problem-Solver
- (01:41 ) - Samriddh's Strong Views on Irrational Exuberance in Businesses
- (09:00 ) - Mindful Retention, The Foundation of Long-Term Business Resilience
- (12:57 ) - Navigating Dirty Data to Uncover Diamond Customers
- (17:55 ) - Toeing the Line Around Retention vs. Growth
- (20:39 ) - Evolutionary Curve and Talent Crunch in Retention Marketing
- (27:08 ) - Should the Chief Retention Officer Get a Seat at the Table?
- (32:18 ) - Rethinking Strategies for Sustainable Growth
- (36:30 ) - Riding the Agency Wave: CMOs' Surfing Strategy
- (41:26 ) - Getting Your Hands Dirty from Day Zero
- (47:31 ) - Samriddh’s Key Retention Milestones in 0-1 Journey
- (51:53 ) - Adjusting Investment Relative to Milestones
- (59:59 ) - Craft Reigns Supreme Over Data and Tools
- (01:07:04 ) - Which Brands are Killing at Retention in India?
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