E48: Why Business Leaders Need to Be Patient With MarTech ROI
Update: 2024-05-16
Description
Over the years, retention strategies and perspectives on MarTech have undergone significant evolution. Initially, MarTech was often seen as a tool primarily for digital-first businesses. However, as the digital landscape has become increasingly integral to all industries, legacy businesses have begun to take MarTech more seriously.
- (00:53 ) - Customer Retention: A Decade of Evolution and Changing Mindsets
- (06:11 ) - MarTech: Bridging Old-School and New-Age Busines
- (13:43 ) - Decoding MarTech ROI: Addressing Concerns and Evaluation Strategies
- (21:01 ) - Leadership Perspectives on Unlocking Retention Success
- (29:24 ) - Talent Supply in Digital Transformation: Keyur's Insights
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