DiscoverThe State of Retention MarketingE48: Why Business Leaders Need to Be Patient With MarTech ROI
E48: Why Business Leaders Need to Be Patient With MarTech ROI

E48: Why Business Leaders Need to Be Patient With MarTech ROI

Update: 2024-05-16
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Over the years, retention strategies and perspectives on MarTech have undergone significant evolution. Initially, MarTech was often seen as a tool primarily for digital-first businesses. However, as the digital landscape has become increasingly integral to all industries, legacy businesses have begun to take MarTech more seriously.

  • (00:53 ) - Customer Retention: A Decade of Evolution and Changing Mindsets

  • (06:11 ) - MarTech: Bridging Old-School and New-Age Busines

  • (13:43 ) - Decoding MarTech ROI: Addressing Concerns and Evaluation Strategies

  • (21:01 ) - Leadership Perspectives on Unlocking Retention Success

  • (29:24 ) - Talent Supply in Digital Transformation: Keyur's Insights

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E48: Why Business Leaders Need to Be Patient With MarTech ROI

E48: Why Business Leaders Need to Be Patient With MarTech ROI

Ankur Gattani