DiscoverThe State of Retention MarketingE40: How Zupee is Going the Nostalgic Way to Retain & Regain Users
E40: How Zupee is Going the Nostalgic Way to Retain & Regain Users

E40: How Zupee is Going the Nostalgic Way to Retain & Regain Users

Update: 2024-03-07
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When 846 million Bharat audience gained access to the internet, almost half of them eagerly jumped on the wagon to relive childhood nostalgia through online gaming.

  • (00:38 ) - Serendipity's Path: Navigating Nishant's Unpredictable Career Journey

  • (06:37 ) - Playing the Nostalgia Card in Real Money Gaming

  • (09:32 ) - Mastering the Game of Indian Gaming and Real Money Ventures

  • (14:53 ) - Quantum Gaming: Winning with Data-Driven Decisions

  • (20:24 ) - Retain and Reign: Strategies for Gaming Success from Day One to Power User Status

  • (24:29 ) - Nurturing Gaming Enthusiasts for Long-Term Engagement

  • (27:24 ) - How Zupee Advocates Responsible Gaming & Builds Trust

  • (32:09 ) - Zupee's Approach to Responsible Gaming Through Community Insights

  • (36:51 ) - Unlocking India's Market: Language and Localization Strategy

  • (38:41 ) - Crafting a Marketing Tech Stack: Smart Solutions for Growth

  • (42:11 ) - Maximizing AI and ML: Winning Strategies in Gaming

  • (45:30 ) - Navigating User Behavior: Zupee's Real-Time Intervention Strategy

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E40: How Zupee is Going the Nostalgic Way to Retain & Regain Users

E40: How Zupee is Going the Nostalgic Way to Retain & Regain Users

Ankur Gattani