DiscoverThe State of Retention MarketingE39: On a Mission to Digitally Transform MEA Businesses
E39: On a Mission to Digitally Transform MEA Businesses

E39: On a Mission to Digitally Transform MEA Businesses

Update: 2024-02-22
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We Indians take great pride in our business acumen, right? Well, Ankit Bansal, leading SellThru in Dubai, is a prime example. They're pioneering CRM, Marketing Automation, and SEO solutions in the region, bridging the gap between customers and partners.

  • (01:49 ) - Agency to Client and Back Again

  • (06:30 ) - Building Bridges: Integrated CRM, Marketing Automation, and SEO

  • (08:21 ) - Exploring the Diversity and Expertise Across the Marketing Agency Landscape

  • (13:02 ) - Understanding the Lay of the Land

  • (14:58 ) - Evaluating Retention Maturity: Rating UAE & KSA

  • (20:08 ) - Comparing UI/UX Standards: Legacy Brands versus Digital-First Innovators

  • (21:55 ) - Balancing Internal Talent and External Expertise in Legacy Orgs

  • (24:22 ) - From Bold Investments to Half-Hearted Attempts

  • (28:16 ) - Fostering Customer Loyalty in Finite Markets

  • (31:00 ) - Data - The Key to Retention Success

  • (36:47 ) - MarTech Investment: Stack Selection, Overpayment, and Underutilization

  • (39:43 ) - 3 Avoidable Mistakes in Stack Building

  • (42:12 ) - Exploring Client Pitches, Pricing, and ROI in CRM and Retention Marketing

  • (46:12 ) - Deciphering ROI Expectations and Benchmarks in Client-Agency Dynamics

  • (49:50 ) - Balancing Cost and ROI: Navigating Tool Selection in Marketing Budgets

  • (52:56 ) - Elevating Business Impact: Transformative Tales from the Agency Trenches

  • (55:32 ) - Strategic Talent Magnetism: Fueling Growth in CRM and Retention Marketing

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E39: On a Mission to Digitally Transform MEA Businesses

E39: On a Mission to Digitally Transform MEA Businesses

Ankur Gattani