Social Offline is a popular hangout for millennials and Gen Zs, whether they're meeting up for work parties, catching up with friends, or going on dates. Rahul Wishard, in charge of CRM & Loyalty for Social's parent brand, shares insights into what keeps customers coming back for more.

• (00:42 ) - How Did Rahul End Up in CRM?


• (02:16 ) - From Empty Tables to Full Insights: Impresario's Data Journey in Hospitality


• (04:11 ) - Beyond Database Marketing: Crafting Customer Journeys in Hospitality


• (06:08 ) - Contrasting CRM Evolution in Hospitality vs. Retail


• (10:38 ) - From Registers to Wi-Fi: Tracing the Evolution of Data Capture in Hospitality


• (14:54 ) - Navigating Consumer Segmentation in Hospitality


• (18:43 ) - Mastering Data Chaos: Scaling CRM & Loyalty Across 51 Outlets


• (20:54 ) - Empowering 50+ Outlets: Unveiling the Significance of CRM & Loyalty


• (24:59 ) - Decoding Social's CRM Strategy: Metrics, Insights, and Impact


• (29:54 ) - Unraveling Social's Consumer Patterns: From Corporate Celebrations to Chill Hangouts


• (32:32 ) - Empowering Frontline Staff: The Future of Personalized Dining Experiences


• (36:11 ) - F&B Personalization: Data and Tech for Better Customer Experience


• (40:03 ) - Enhancing Customer Feedback Mechanisms in F&B: Challenges and Solutions


• (45:02 ) - Scaling Experiences & Overcoming Regulatory Hurdles


• (47:36 ) - Strategic Partnerships for Data Capture and Customer Engagement in F&B