E49: How upGrad Drives Retention & Engagement Via Content
Update: 2024-06-06
Description
Imagine 85-90% of learners actually finishing their courses and discovering unexpected career paths. It's not just about certification; it's about confidence. And upGrad knows how to keep their learner’s engaged for the long haul, with personalized interactions, clever tech, and ingenious reactivation campaigns. They're not just selling courses; they're adding value every step of the way.
- (00:49 ) - From Finance to Marketing: Ankit Digital Journey So Far
- (05:08 ) - The Online Education Revolution: Anytime, Anywhere, Empowered Learning
- (07:21 ) - Decoding User Behavior: Continuous Learning or Step Changes?
- (11:19 ) - Where Does Retention Fit in at upGrad?
- (15:13 ) - Human Touch Triumphs: Personalized Communication Outperforms Automation
- (18:22 ) - Finding Balance: When Frequency Meets Relevance in User Engagement
- (22:51 ) - To What Extent Does upGrad Automate Its Personalization and Communications?
- (26:59 ) - Capitalizing on Content: How upGrad's Free Courses and Blogs Give them an Edge
- (32:49 ) - Maximizing Impact: Data-Driven Relevance Mapping in Course Recommendations
- (40:45 ) - Creating and Capturing Demand: Innovative Course Strategies for Market Leadership
- (45:11 ) - AI and Data: Transforming Counseling with Technology
- (49:32 ) -
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