E73: Letting SMBs Apple Their Business
Description
In E73, co-hosts Mike Boland and Charles Laughlin talk about Apple’s moves to make it even easier for small businesses to control how they appear on Apple Maps via Apple Business Connect.
As Mike puts it, Apple’s efforts to make it easier for small businesses to update their profiles (which dictate how they appear on Apple Maps) is such a smart move. It allows Apple to scale its listings content by giving small businesses the tools to do it themselves. And they have an incentive to do so. What business doesn’t want to be found at the right time for the right reason?
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