In this episode of Mortgage Tech Talks, I’m pulling back the curtain on everything I’ve learned building BluMortgage—and what I’d do differently if I were starting from scratch today.

I’m walking you through how I’d think about:

→ Building a simple, addictive product

→ Structuring a freemium model

→ Leveraging referrals over paid ads

→ Using AI (the right way)

→ And why simplicity always wins

Whether you’re in mortgage tech or any kind of SaaS, this episode will give you a fresh framework to think about how to build and scale your next product.

👇 Full timestamps below — enjoy the episode and leave a comment if you’d take a different approach!

Timestamps:

00:00 — Why AI should not be forced into your product

01:00 — If I launched a new mortgage tech company today

02:10 — The 3 key lessons from building BluMortgage

04:00 — What should your product actually offer?

06:00 — How to make your product simple and addictive

09:00 — Why onboarding should feel as seamless as Facebook or TikTok

11:00 — How to improve your product without feature bloat

12:30 — Why simplicity is harder than complexity

14:00 — How I’d market the product (freemium + referrals)

15:45 — How to drive viral referrals inside your app

16:50 — Why trade shows and in-person events still matter

17:45 — The right way to use AI inside your company

19:20 — Final thoughts + a challenge for you

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