E85: TikTok's Ad Spending and User Growth
Update: 2024-07-23
Description
In E84, hosts Mike Boland and Charles Laughlin discuss the latest developments surrounding TikTok, focusing on the platform's ad spending growth and user trends.
Mike and Charlie analyze the slowing growth rate of TikTok's ad spending and user base, pondering whether it's a result of the legislative overhang or other factors such as the influx of TikTok Shop content. They also debate if the platform's core user demographic is evolving and how the commercialization of content might be altering the user experience.
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