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How to use AI strategically to save time, increase productivity, and grow your business faster—without losing your unique voice.

After over a year of using AI in my business (and teaching my clients to do the same), I'm sharing what I've learned about leveraging AI strategically to increase productivity, save time, and work smarter—not harder.

In this episode, I break down:

• Why AI matters now – A Chief Economist at a Canadian business conference highlighted AI as a low-cost investment that increases business effectiveness, especially in a slower economy
• Types of AI platforms – Generalist tools (ChatGPT, Sintra) vs. specialized tools (Descript for video/podcast editing, Perplexity for research, and more)
• The power of prompting – Why "garbage in, garbage out" applies to AI, and how giving proper context and clear instructions changes everything
• Teaching your AI about your business – How paid subscriptions let you train AI agents on your frameworks, sales philosophy, and brand voice so you don't repeat yourself
• Using AI to amplify (not replace) your uniqueness – I never ask AI for content ideas; instead, I use it as my executive assistant and typewriter to process my ideas faster
• Real examples from my business – How I use AI to turn one podcast episode into show notes, social captions, and email newsletters in under an hour (instead of days)
• AI for research – How I used ChatGPT to do months' worth of market research in one hour for a 2026 project
• What to be careful about – Automations, integrations, confidentiality, intellectual property, and data limits

If you've been curious about AI but not sure where to start—or if you're already using it but want to get better results—this episode will give you a clear, practical roadmap.

Resources & Links

• ChatGPT – Generalist AI platform (great for beginners)
• Sintra – European AI platform designed for business owners (Maggie's choice) - check it out HERE
• Descript – AI tool for podcast and video editing - check it here 
• Perplexity – AI research tool with sources and citations
• Gemini – Google's generalist AI platform
• Free Training: AI for Sales & Marketing
  Learn how to use AI for social media content that's unique to your brand and saves you time.  GET IT HERE

Connect with Maggie:

• Website: https://www.stairwaytoleadership.com/
• Instagram: @maggieperotin.s2l
• LinkedIn: Maggie Perotin