DiscoverDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 227 - What Are You Fighting For? Building a Brand with Purpose
MM 227 - What Are You Fighting For? Building a Brand with Purpose

MM 227 - What Are You Fighting For? Building a Brand with Purpose

Update: 2025-11-10
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In honor of Remembrance Day, Maggie shares the story of her maternal grandfather—a WWII veteran who fought in the Polish clandestine army and spent his retirement as a servant leader in local government. His legacy inspires her to ask: What are you fighting for in your business?

In this week's Maggie's Moment, discover why knowing what you stand for is the foundation of your brand and the key to creating loyal customers who come back again and again.

In This Episode:

  • The difference between satisfied customers and loyal customers
  • Why emotional connection is your competitive advantage
  • How to create an experience that builds brand loyalty
  • Your challenge: Get clear on what you're fighting for as the new year approaches

Connect with Maggie:

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MM 227 - What Are You Fighting For? Building a Brand with Purpose

MM 227 - What Are You Fighting For? Building a Brand with Purpose

Maggie Perotin