EP 12: Scaling ERGs that generate business outcomes w/Anisha Nandi, CEO at Verbate.io
Description
Anisha Nandi, CEO at Verbate.io, joins host James Mackey to discuss how to create ERGs that generate business outcomes, scaling ERGs, ERG best practices and more!
Episode Chapters
00:19 Who is Anisha Nandi and what is Verbate?
02:10 The scope and size of ERGs are expanding
02:45 How does Verbate help ERGs?
06:15 What type of companies are using ERGs
08:51 How do you scale ERGs?
10:34 Putting an operational framework around ERGs
12:05 Examples of ERG business outcomes
15:15 When does a company typically implement an ERG?
18:03 Breaking down a typical ERG budget
19:05 Should an ERG program manager be accountable for outcomes?
20:45 How does ERG influence product and marketing
22:35 ERG is starting to influence company policy
25:20 What’s next for ERGs?
28:25 ERG benchmarking data
36:30 Wrap up
https://www.linkedin.com/in/anisha-nandi/
Our host James Mackey, SecureVision CEO
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