In this episode of the Dynamic Business Leaders Podcast, host Roy Richardson welcomes Joe Ponds, a Behavior Studies Consultant and Tactical Sales Trainer who helps business owners and sales professionals “Fish in the RIGHT POND” to generate better leads, book higher-quality appointments, and close more business.

With over 25 years of experience in corporate, military, and paramilitary training environments, Joe brings a unique blend of behavioral insight and tactical strategy to the sales process. His background includes service in the U.S. Army and the Army Reserves as a police officer and defense contractor specializing in network and physical security.

Roy and Joe explore:

• Joe’s journey from military service to sales consulting
• How behavioral studies can transform your sales approach
• What it means to “fish in the right pond” and how to identify your ideal prospects
• Actionable strategies for booking better appointments and reducing workplace conflict

Whether you're a seasoned sales professional or a business owner looking to sharpen your strategy, Joe’s insights will help you rethink your approach and focus on what really works.

Ponds Consulting is a specialized firm dedicated to helping business owners and sales professionals improve performance through behavioral insights and tactical strategies. The company focuses on lead generation, appointment setting, conflict resolution, and closing techniques—empowering clients to work smarter, reduce friction, and achieve measurable results in competitive markets.

Get in touch with Joe Ponds:

• LinkedIn
• Phone (813) 541-3994
• Email: joe@pondsconsulting.com
• website: www.pondsconsulting.com

Connect with the Dynamic Business Leaders Podcast Hosts:

• LinkedIn: Roy Richardson
• LinkedIn: Sean Murphy

If you found this episode of the Dynamic Business Leaders Podcast inspiring, be sure to subscribe to our podcast on your favorite platform. This way, you won't miss out on future episodes featuring other dynamic business leaders.

Check out our website here, and make sure to subscribe to our YouTube Channel.

The Dynamic Business Leaders Podcast is brought to you by Aurora InfoTech, a Cybersecurity Firm that serves the information security needs of small—and medium-sized businesses.