EP101: How to Build a Brand with Purpose, one Retailer at a Time with April Showers
Update: 2025-10-29
Description
In this episode, Wendy Liebmann sits down with April Showers, the founder of Afro Unicorn®, a brand born from purpose, community, and the need for representation. They discuss how April’s personal passion and smart retail partnerships brought her vision to life.
Highlights:
- How Afro Unicorn grew from T-shirts to Walmart shelves and national recognition
- Why purpose and community are central to building modern brands at retail
- The role of retail partners like Walmart and CVS in nurturing new voices
- Lessons for retailers on inclusion, authenticity, and growth
- April’s lessons on staying true to your “why”
Visit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
