EP13 - The power of convenience, wasted media spend, Retail Media team troubles
Update: 2025-03-11
Description
Welcome to EP13 of the Retail Media Therapy podcast with myself and Colin Lewis. Retail Media Therapy comes form Grace & Co - the marketing acceleration consultancy.
This episode:
• The power of convenience is shown by UK Co-op's revealing study
• Meta's team says media spend is wasted if it's not incremental
• Our On The Couch segment delves into the world of retail media organisational design and looks at how trade teams and retail media teams can grow together
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