EP26 – Amazon, Google, Criteo, and a £5k bet
Description
Welcome to EP26 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
It's the episode where Colin calls Viv sexy and Viv makes a £5,000 bet over Criteo and Google.
There's also talk of advertisers using Amazon DSP will have direct access to Netflix’s premium ad inventory, as well as Disney, HBO, Hulu etc and why Amazon DSP is the No.1 place to buy TV now.
There's an interesting UK story of Snappy Shopper - first UK quick commerce platform fully integrated with Google Shopping, giving local convenience stores the same digital shelf space as the biggest online players.
And we talk about Google and Criteo, who have announced a new partnership allowing advertisers to buy Criteo powered sponsored products directly in Google's SA360 platform... and is this really a prelude to Google making an acquisition offer for Criteo.
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