EP27 – Is Open AI friend or foe? Are you doing Sponsored Search right?
Description
Welcome to EP27 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
This episode:
OpenAI announces Instant Checkout partners – is it friend or foe to retail media networks?
The Trade Desk’s online gamble – partnering with Koddi and GoPuff to make Sponsored Products available on its platform.
On The Couch: Are you doing Sponsored Search right? JamesTaylor, CEO, Particular Audience – an AI-native retail media and personalisation company – joins us to discuss the nerdy world of relevance gradients and getting the balance between organic products and sponsored ads right for shoppers.
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United States
