EP20: Hansine Johnston, Founder and Creative Director of Hansine, a modern bohemian resort wear brand worn by Kate Moss.
Description
In this episode of The Midlife Entrepreneur podcast, host Jo interviews Hansine Johnston, the founder and creative director of Hansine, a resort wear brand known for its sophisticated silhouettes and modern bohemian aesthetic. Hansine shares insights into her multicultural upbringing, her pivot from a career in fashion sales with Valentino and Armani to launching her brand at 45. She discusses how a chance encounter with Kate Moss boosted her brand's profile, the importance of timelessness and sustainability in her designs, and the challenges and triumphs of building a business. The episode concludes with a special segment where Hansine lists three worthwhile investments, two things she would do differently, and someone she'd like to thank for their support.
00:00 Introduction to the Midlife Entrepreneur Podcast
00:15 Meet Hansine Johnston: Founder of Hansine Resort Wear
00:35 The Journey from Fashion Sales to Radio Show Host
00:46 Launching Hansine: A Brand Inspired by Global Adventures
01:51 Celebrity Endorsements and Organic Growth
04:41 Design Philosophy: Timelessness and Wearability
08:00 The Pivot to Creating a Fashion Brand
12:09 Building a Sustainable and Ethical Fashion Brand
20:19 Navigating Challenges and Customer Feedback
25:49 Passion for the Brand
26:15 Challenges in Administration and Production
27:19 Wholesale and Resort Market
28:36 Team Dynamics and Lean Operations
29:40 Navigating the Fashion Industry
31:18 Customer Stories and Brand Loyalty
32:25 Future Plans: Swimwear and Accessories
34:19 Advice for Aspiring Entrepreneurs
34:54 Top Investments and Lessons Learned
43:51 Gratitude and Final Thoughts
Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk
Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.
Instagram @jojoglynnsmith
Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com
MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com
United States
