EP28 – Atlas the Google Ads killer? What's a Retail Media Upfront?
Update: 2025-11-04
Description
Welcome to EP28 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
In this episode:
• Atlas Vs Google – Is the browser from ChatGPT a Google Ads killer?
• Amazon no longer want to own shopping, they want to own advertising. That's the claim Viv makes as Colin explains what AWS RTB Fabric is
• Media Upfronts are appearing more and more in the retail media world - what are they and why does every Hot Shot Retail Media Network need one?
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