Why Your SEO Isn’t Working Anymore (And What to Do in 2025)

EP315 Profit With A Plan Podcast

Release date: August 12, 2025

Guest: Steven Schneider, CEO of TrioSEO, an agency specializing in content writing services

Host:  Marcia Riner, Business Growth Strategist | Infinite Profit®

 

📌 Podcast Notes

SEO is no longer about keywords and backlinks alone—today, it's about trust, authority, and intent.

In this episode of PROFIT With A Plan, Steven Schneider, CEO of TrioSEO, unpacks why the old-school SEO playbook is officially dead—and what B2B brands need to do today to actually rank, convert, and stay visible across both search engines and AI platforms like ChatGPT.

If your traffic has dropped or your content just isn’t converting, this is your SEO wake-up call.

🔥 Episode Promise

Steven built a 7-figure content portfolio without a single paid ad. Now, as the founder of a hands-off SEO agency for B2B brands, he's revealing the modern playbook that drives real ROI, boosts authority, and prepares your site for the AI-powered future of search.

✅ Key Takeaways

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  Why most SEO advice online is dangerously outdated

  
  


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  What authority signals Google looks for—and how to build them

  
  


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  The E-E-A-T framework that determines your ranking potential

  
  


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  How to create content that ranks and converts (not just traffic bait)

  
  


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  Why blog strategy is more about search demand than brainstorming

  
  


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  How AI search (ChatGPT, Perplexity, etc.) is changing the SEO landscape

  
  

⏱️ Timestamped Highlights

00:00 – 01:00

Intro: Why SEO isn’t working the way it used to (and what’s changed)

04:00 – 06:30

Steven’s origin story: Scaling a content portfolio to 7-figures without ads

07:00 – 09:45

The two real levers of SEO today: Content & authority

10:00 – 13:30

How Google evaluates authority and why backlinks still matter

14:00 – 17:00

E-E-A-T explained: Expertise, Experience, Authority, Trust

18:00 – 21:30

Blogging strategy that works: Forget brainstorming—follow search intent

24:00 – 28:00

Why writing for humans (not algorithms) improves ranking and retention

30:00 – 33:00

The role of engagement, hooks, and bounce rates in modern SEO

34:00 – 36:00

How Google and AI platforms crawl your site—and how to stay relevant

 

🎯 Connect with Steven:

Find Steven on LinkedIn at linkedin.com/in/steventrioseo or visit ProfitBoosterPod.com

 

🚀 Free Growth & Marketing Audit

If your leads aren’t converting, you’re leaving revenue behind. Our free Growth & Marketing Audit shows you exactly where your opportunities are—and how to scale smarter.

👉 Book yours now at ProfitBoosterBiz.com

 

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👤 About Marcia Riner

Marcia Riner is a business growth strategist and CEO of Infinite Profit®, creator of the Profit Booster® strategies, and host of Profit With A Plan. She helps entrepreneurs scale smarter, increase profitability, and maximize company value—whether they plan to grow, expand, or prepare for a high-value exit.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com