EP79 - Building Brand Standards in Short-Term Rentals with Nikkei Rosenberg
Description
"Stop making Airbnb more money. Do not ever send someone another Airbnb link. You are the problem. Owning your customer is the most important part of any successful business strategy."
This raw admission from Nikkei Rosenberg, owner of Staylah Rentals with over 100 properties under management, captures exactly what's broken—and what's possible—in our industry. While most hosts chase occupancy rates and revenue per available room, Nikkei has built her empire on something far more valuable: unshakeable brand standards that turn first-time guests into repeat customers.
In this episode, Nikkei reveals how she scaled from managing individual properties to commanding a portfolio across multiple Southeast markets, all while maintaining the kind of consistency that makes guests choose her brand over browsing endless Airbnb listings. Her approach isn't just about better hospitality—it's about creating a direct booking engine powered by trust.
🌟 Connect with Nikkei
United States
