We dedicate so much of our organization’s energy and resources to customer journey mapping…why aren’t we doing the same for our employee experience? In this episode, author Annette Franz takes to the BOOST stage to talk about why (and how) companies should map out their employee experiences just as carefully as their customer experiences. Annette recently authored the book “Built To Win”, which is all about creating a customer-centric culture by putting employees at the heart of everything.

You’ll leave today’s show armed with some serious inspiration for your employee experience map, some tips on effectively measuring employee engagement metrics, and how to begin leaving a lasting impression on your employees from day one.

On with the show!

Additional Resources: Annette’s book “Built To Win”****

Gartner Employee Well-being report

Key Takeaways: - A customer-centric culture starts with the employee experience

• People before products, people before profits, people before metrics

• Your hiring efforts will be useless unless you have a plan to engage your employees from day one

Things to listen for:

[2:00 ] Two Truths and A Lie: don’t sleep on this one

[6:29 ] EX = Great CX

[8:50 ] “People before products, people before profits and people before metrics”

[10:50 ] How to effectively track employee engagement metrics

[14:10 ] “We don’t have the tools to do our jobs properly”

[15:00 ] Hiring: It’s all about first impression, last impression, lasting impression

[18:00 ] The importance of employee reviews

[21:14 ] Luke and Laura’s Mindblown Moments

[22:34 ] Producer Jillian gets in trouble with Luke