Eating insects: YumBug Founder Leo Rubbra on taking insects mainstream
Update: 2025-05-23
Description
Leo Rubbra talks about his journey building YumBug, from making recipes with Prue Leith to getting 100 million impressions in the press. YumBug have had the bold ambition of taking edible insects mainstream. We dive into the highs & hurdles of Leo’s journey as an entrepreneur, the importance of people eating from sustainable sources, the nuance challenges in operating a food brand and the power of listening.
Insects produce 2,000 times less CO₂ than the equivalent 1kg of beef and require 20 times less land
Most efficient feed-to-meat ratio for any meat. 1.2 feed to 1 for insects. 10kg to 1kg for beef
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