DiscoverThe Kollective Institute of Ideas (KIOI)Interview with Yo! Sushi & Yotel Founder Simon Woodroffe: On Grit, Growth, and Getting It Done
Interview with Yo! Sushi & Yotel Founder Simon Woodroffe: On Grit, Growth, and Getting It Done

Interview with Yo! Sushi & Yotel Founder Simon Woodroffe: On Grit, Growth, and Getting It Done

Update: 2025-06-06
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In this episode, we sit down with Simon Woodroffe, the visionary founder of Yo! Sushi and YOTEL. Simon opens up about the unfiltered highs and lows of his extraordinary life—starting with dropping out of school and a stint in jail, to creating one of the most innovative restaurant brands in the UK.

Simon talks about vulnerability, grit, creativity, and the unexpected moments that shaped his path. From rock 'n' roll stage design to redefining hospitality, his story is filled with insights for anyone looking to build something meaningful. Whether you’re an entrepreneur, creator, or just seeking motivation, this episode is a masterclass in resilience and reinvention.

🔑 Takeaways:

  • In life, you find what you’re talented at

  • The importance of following what you enjoy

  • How low self-esteem can be used to an advantage

  • How vital it is to get out and do things

  • Being busted for drugs and going to jail is not game over

  • Getting lost in life is normal and can be helpful

  • The importance of saying YES and building an interest in things

This is more than a business conversation—it's a reflection on what it means to live boldly and authentically.

🟠 Don’t forget to like, subscribe, and share to keep the inspiration flowing.

#SimonWoodroffe #YoSushi #Entrepreneurship #KioiStudio #LifeLessons #Inspiration #StartupStories #Hospitality #Podcast


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Interview with Yo! Sushi & Yotel Founder Simon Woodroffe: On Grit, Growth, and Getting It Done

Interview with Yo! Sushi & Yotel Founder Simon Woodroffe: On Grit, Growth, and Getting It Done

The Kollective