We discuss the impact, economics, and advantages of mobile web stores in a deep discussion with Gil Tov-ly, the CMO of AppCharge, a company that partners with game studios to build optimized web stores.

OUTLINE:
0:00 Intro
1:13 Motivation and economics of mobile web stores: Huge 20-30% total revenue lift
3:42 Amount of transactions through web stores vs. direct IAP, what impacts more web store transactions?
9:34 How web stores can support VIP spenders
10:40 Typical web store support provided by companies like AppCharge
11:40 impact of web stores
13:48 The player experience with web stores
18:32 breakdown of support services to help developers roll out a web store
25:25 How to evaluate webstore partners
28:25 Current legal and regulatory environment around web stores - what are the limitations?
31:18 Rise of alternative app stores and side-loading
32:30 Building direct relationships with customers by having your own web store
36:25 What does the future look like for player monetization channels in 5-10 years
39:30 More info about AppCharge - what is their promotional pitch?

👇 EPISODE LINKS:
- AppCharge: https://appcharge.com/
- Gil Tov-ly: https://www.linkedin.com/in/giltovly/

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