Feeling stuck between client projects with no clear path to your next buyer? You’re not alone! The real problem might not be your tactics, but a lack of strategic clarity.

In this episode, we explore the critical (and often overlooked) shift from reactive marketing to intentional client attraction. Learn why doubling down on the latest tactic is rarely the answer, how to spot the signs you’ve outgrown your existing clients, and what to do when your messaging no longer lands.

Host Al McBride is joined by Christine Campbell Rapin for a candid conversation on uncovering your blind spots, reconnecting with your market, and building a business that feels both grounded and compelling. If you’ve ever felt a disconnect between your ambition and your results, this episode will give you the strategic reset you need.

Listen now to rethink how you attract clients and grow without the guesswork.

GUEST BIO:

Christine Campbell Rapin is an energetic, tell-it-like-it-is business advisor, mentor, consultant, speaker and 3x international best-selling author. To date she’s supported over 400 companies to create a combined revenue more than $1B and believes business growth CAN be elegantly simple when you focus on the 3 non-negotiable business foundations that build a client growth engine.

TOPICS EXPLORED:
- Why many B2B service providers hit a “sophomore slump” and how to get out of it
- The myth of tactic-hopping and why clarity of strategy trumps new marketing fads
- How to identify your next client and why your current or past clients might not be the answer
- The hidden dangers of outgrowing your clients—or just getting bored of them
- Why constant creation can sabotage your business momentum
- How to rebuild connection with your market through values, strategy, and relevance
- The essential role of a thinking partner to uncover blind spots and accelerate growth
- The difference between being a "likeable expert" vs. the “must-hire” authority
- Why real-time conversations—not automation—are your greatest growth engine

RESOURCES:
25 Ways to Attract an Audience of Buyers to Create Consistent Client Growth: https://christinecampbellrapin.com/buyers/

CONNECT WITH CHRISTINE CAMPBELL RAPIN:

On Linkedin: https://www.linkedin.com/in/christinecampbell1

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

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