Andrea believes that storytelling enables businesses to forge deeper connections with their markets. Rather than just explaining what products or services do, she emphasizes the need to elevate the brand’s message. She advises engaging with communication professionals who have industry experience, understand market sentiment, and maintain relationships with media contacts—key to getting the right stories placed.

Andrea highlights the importance of a cohesive message, warning that inconsistent stories can confuse audiences. Drawing on her journalism background, she understands how to position stories in ways that capture media interest. Andrea assists clients by developing PR strategies, crafting compelling narratives, executing outreach, and securing media coverage. 

She also recommends regularly evaluating your messaging to ensure it resonates and considering adjustments as necessary. Building a brand, she notes, is a long-term endeavor, where nurturing relationships is crucial to sustained success.