Email marketing doesn’t have to be overwhelming. If you’ve ever stared at your subscriber list wondering what to send next, this one’s for you.

Maddy sits down with Caster and Ben from Klaviyo to unpack what makes email such a powerful channel for wineries in 2025. They cover how to build and grow your list, what automations to start with, and how to create emails your customers want to open. Whether you’re just starting out or cleaning up what you’ve already built, it’s full of practical advice you can use right away.
 

What we cover:
• The difference between a list, a tag, and a segment (and why it matters)
• The one mistake almost every winery is making
• Smart automations you can set and forget
• How to personalise your email marketing (without losing your mind)
• Why one-size-fits-all campaigns are killing your engagement
• How to grow your list with better incentives and less friction
• What flows to set up first — and what to test over time
• Using Klaviyo as a CRM, not just an email tool
• Our take on how often to email, what to say, and what to stop doing

All Links & Resources
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📞 Want to chat through your winery’s email strategy? Book a free consult with us here
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