Welcome back to Meet Me at Brunch. This week, we’re diving into winery websites, what works, what doesn’t, and how to ensure yours is converting visitors into customers.

Kate (CMO), Laura (E-commerce Project Manager), and Brunch Co-Founder Kip break down everything from site structure to SEO, sharing exactly what a great digital experience looks like and the common mistakes we see too often.

Your Winery Health Checklist

To make things even easier, we’ve created a free resource to go with this episode:

👉 Your Winery Health Checklist

🍷 Featured wine: Il Briccone Shiraz Sangiovese 2023

In this episode:

• What makes a winery website effective
• How to structure your homepage for conversions
• Why the first fold matters most
• Mobile-first design and load speed tips
• How to create product pages that sell
• Booking experience best practice for cellar doors
• SEO 101 — meta tags, keywords, and common traps
• What “alt tags” are and why they matter
• Long-tail keywords and internal linking
• Abandoned cart flows and welcome series 101
• Easy CTAs to add today
• Heat maps, user testing, and the “Mum Test”

Links & Resources

• 📝 Free Resource: Your Website Health Checklist
• 📞 Want to talk through your winery’s digital strategy? Book a no-obligation chat
• 🌐 Visit us at brunchagency.com
• 📸 Follow us on Instagram
• 🔗 Connect on LinkedIn

Next Episode

We’re back next week with John and Nick for a Great Wine Chat all about what’s hot and what’s not in 2025. From styles and regions to shifting consumer behaviours, we’ll be unpacking the trends that are shaping the wine world this year, and the ones on their way out.